Writing articles to promote your business

article writingOne of the most popular and effective free methods of directing traffic towards your website is via articles. It’s surprisingly simple to do as there are many online encyclopaedias and e-zines that provide free space.

Basically, all you need to do is write an article on a topic directly related to your business, and then submit it to an article directory such as goarticles.com, articlecity.com, articlecity.com, articlesbase.com or www.ezinearticles.com

There are many more directories on the internet today that allow you to do this, so it’s well worth using as many of them as you can. After all, it’s a fantastic (and free) method of bringing new and hungry traffic to your site.

As a thank you for providing them with an article, directories such as these allow you to include a link on the page that will direct any readers back to your website. To do this, you simply include a resource (or “about the author”) box at the end of your article with a link to your website, encouraging them to visit.

Once people are reading your article you can also ‘direct’ them towards different pages on your website via this resource box on the article directory. You’re normally allowed to include two or three links in this box, so you should use this to your advantage.

First of all, you can include a link that sends the reader to one of your website’s ‘inner’ pages, i.e. for a specific product or for an opt-in page. And another link could send them to a different page. You could then test which link is converting the best.

It’s important to remember that your article should also be informative and full of good, useful content so that people will want to visit your website. It should also be well written too, so think quality over quantity.

In fact, in terms of length, any article you write doesn’t really need to be any more than about 700-800 words. Any more than this and you run the risk of losing the reader’s attention and they might not make it down to your website link at the bottom of the page!

If you want to keep your costs to a minimum you can write the article yourself, as I’ve said. However, if you really don’t think you’ll be able to do this, you can always hire a freelance copywriter to produce it for you. They can write a 700-800 word article for you very quickly indeed and the cost would be fairly minimal.

It’s certainly worth doing when you consider how many hits a well written, relevant and interesting article can bring to your website.

Just like the trusty press release, submitting articles is still a powerful way of generating free traffic to your website and as you can see, there are so many options for you to use. Have a go at writing one yourself. Make sure it’s relevant to what you’re selling and then submit it to one of the directories above (including at least one link directly back to your website).

Hopefully, if it’s a solid article, you’ll soon see an increase in targeted traffic to your website.

Nick Cobb – Freelance Copywriter

Useful Resources:

How to write an article
Using ezine articles to promote your business
Promoting your business through article marketing

1 Comment to Writing articles to promote your business

  1. webwatcher's Gravatar webwatcher
    February 4, 2011 at 11:04 am | Permalink

    Good point, too frequently utterly ignored.

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