Tags Archives: website copywriting

The Importance of First Impressions

Back when I was working as a deputy editor for a travel magazine, my editor once told me that in the week leading up to going to press, about 70% of his time was taken up working on the front cover. “No way”, I thought… “Is a front cover really that important to sales?” Well, […]

Website Design Vs Website Copywriting

Have you ever met someone who’s great to look at, only to discover that when you delve beneath the surface, there’s really not much there?! I know, it’s a horrible thing to say isn’t it?! But my point is, I see the same discrepancy with a lot of websites. The owner has clearly spent a […]

The Benefits of Writing Articles…

I’ve been quite a busy boy lately… A few weeks ago, I turned on my PC, opened up my inbox, and found about 15 emails from people asking me if I wouldn’t mind doing some work for them. Over the course of the next few days this has turned into around 25 emails! There were […]

Website Content – Quality Vs Quantity

For many years now, the word “content” has been a big buzz word in the world of internet marketing, and traffic generation, in particular. People now understand the role that content plays in a successful SEO strategy. In theory, the more content you have out there, the more readers you can attract, and the more […]

Top 5 website copywriting tips

Right then, you’ve just started your own business and you’re about to sit down and write the copy for your new website. But oh no, you’re completely stuck! You don’t know how to write scintillating website copy that will get readers clicking on your order button. Never fear though, because My Freelance Copywriter is here […]

Words to avoid in your website copywriting

In the previous post, I revealed a few “trigger words” that are commonly used in headlines to (how can I put this?), sex ‘em up a bit! So after giving you a series of words you SHOULD use, it would be awfully unkind of me not to reveal the words you SHOULDN’T! The fact is, […]

Using trigger words in your website copywriting

As we’ve discussed on this blog already, the headline on a sales letter can either make or break your product. The most successful headlines will invariably contain certain “Trigger Words” that help elevate the product in the mind of the reader. To help you out when you come to write your own headlines, here is […]