Tags Archives: trigger words

Joe Vitale and The Power of Hypnotic Writing

Lately, I’ve been reading a book called “Hypnotic Writing”, by none other than copywriting legend Joe Vitale. Now, I’ve been writing sales letters and website content for years, but I’m a firm believer in not resting on my laurels! I mean, if I can learn anything else about copywriting that might allow me to make […]

10 words to make your sales letters sizzle

Having worked as a sales letter copywriter for many years now, I’ve discovered more and more ways of increasing conversions for my clients. Naturally, the more you do something, the more you improve, and over the last five years, I’ve devised a sales letter formula that has proven to be extremely effective at generating high […]

Sales letter copywriting tips: STOP! And read this!

During my years working as a freelance copywriter, I’ve naturally come to appreciate the incredible effect that certain words can have on the human mind. Some words can make people more likely to read a particular sentence, click a button without even thinking, or get their credit cards out and make a purchase! These words […]

Words to avoid in your website copywriting

In the previous post, I revealed a few “trigger words” that are commonly used in headlines to (how can I put this?), sex ‘em up a bit! So after giving you a series of words you SHOULD use, it would be awfully unkind of me not to reveal the words you SHOULDN’T! The fact is, […]

Using trigger words in your website copywriting

As we’ve discussed on this blog already, the headline on a sales letter can either make or break your product. The most successful headlines will invariably contain certain “Trigger Words” that help elevate the product in the mind of the reader. To help you out when you come to write your own headlines, here is […]