Tags Archives: sales page

The #1 Trick to Transform Your Sales Letters

There’s no point in beating around the bush, so I’ll get straight to the point… Fear. It’s probably one of the most effective emotional hot buttons used by copywritersto inject their sales letter with an extra layer of persuasion and compel prospects to take action immediately. If implemented correctly, the ‘fear factor’ can turn undecided […]

How To Keep Potential Customers on Your Website

When you’re trying to sell any kind of product or service online, getting traffic flowing towards your website is one thing, but keeping them there is another thing entirely! People have short attention spans, particularly when it comes to browsing online, so keeping your visitor’s attention is absolutely paramount if you want to make a […]

Secrets of a Sales Letter Copywriter… Ssshh!

As a sales letter copywriter myself, I’ve written a lot of direct response sales copy over the years. Many of my sales letters have pulled in huge amounts of money for both my clients and their affiliates, and as a result, about 90% of my work is repeat business. My clients love the results I […]

10 words to make your sales letters sizzle

Having worked as a sales letter copywriter for many years now, I’ve discovered more and more ways of increasing conversions for my clients. Naturally, the more you do something, the more you improve, and over the last five years, I’ve devised a sales letter formula that has proven to be extremely effective at generating high […]

Advanced Sales Letter Copywriting Tip #5 – Data Capture

When it comes to selling anything online, it’s crucial that you do your very best to monetize every lead that turns up on your website. After all, if someone has landed on your sales page, the likelihood is that they’re interested in what you have to offer, so DON’T allow them to leave without a […]

Advanced Sales Letter Copywriting Tip #3 – Add Audio

Continuing on with our series of advanced sales letter tips, the use of audio is another equally effective tool for increasing conversion rates… And I’d highly recommend that you add it to your sales material, either with or without video (although be sure not to put them side by side or play them both together […]

Sales letter copywriting tip: Utilize the upsell

If you’re not sure what an “upsell” actually is, I can absolutely guarantee that you’ve come across it many times in your life already, without even knowing it. Perhaps you were buying a book from Amazon, and after you’d purchased it, a page popped up saying; “customers who bought (book name) also purchased…” at which […]

Secrets of a sales letter copywriter

One of my main tasks as a freelance copywriter is to write sales copy for my clients, and in order to do this successfully, it’s crucial that I retain the interest of the reader throughout the letter and draw them towards the order button. So how exactly do I do this? Well, there are many […]

Sales letter copywriting tip: Promote the fear!

When it comes to writing great sales copy, promoting ‘The Fear of Loss’ is a tried and tested technique. It’s an old favourite of the salesman, because it turns undecided shoppers into hungry buyers! Now, when I use the word “fear”, I’m not talking about scaring your readers! What I’m talking about is letting them […]