Tags Archives: money back guarantee

5 Things Every Sales Letter MUST Have…

As a freelance copywriter, I’m often asked to write sales letters for internet marketers and online business owners, and there are 5 crucial elements that I always make sure are present in every single one of them. And here they are… 1. Testimonials – When buying any kind of product or service online, people like […]

Sales letter copywriting tip: the money-back guarantee

I’m sure that you’ve read many of these assurances before; “There is absolutely NO RISK with our 100% money-back guarantee!” “You pay NOTHING unless you are totally satisfied.” “Simply return the product within 30 days and we’ll refund your money, no questions asked!” Now, whatever you may think of guarantees such as these, when it […]