Tags Archives: freelance copywriter

Words to avoid in your website copywriting

In the previous post, I revealed a few “trigger words” that are commonly used in headlines to (how can I put this?), sex ‘em up a bit! So after giving you a series of words you SHOULD use, it would be awfully unkind of me not to reveal the words you SHOULDN’T! The fact is, […]

Using trigger words in your website copywriting

As we’ve discussed on this blog already, the headline on a sales letter can either make or break your product. The most successful headlines will invariably contain certain “Trigger Words” that help elevate the product in the mind of the reader. To help you out when you come to write your own headlines, here is […]

Copywriting and the call to action…

I’m sure you’ve heard the phrase, “if you don’t ask, you don’t get”, right? Well, this has never been more appropriate than when trying to sell a product online. Whether it’s a traditional website or a sales letter, you absolutely must present the prospect with a direct “call to action”, such as filling in a […]

The perfect sales letter…

If you need a sales letter, if no one else can help, and if you can find him, maybe you can hire… err, me. Any need for an A-Team reference here? Not really. It’s just a slightly more colourful way of saying that my brand new website, Red Hot Sales Letters.com has just launched. My […]

Hiring a freelance copywriter…

Pick me! No, I’m just kidding. Seriously though, pick me 😉 Ok, if you’re looking for a freelance copywriter and for some wacky reason you don’t choose to hire me, then here are five handy tips to ensure you don’t end up with a copywriter from hell… 1. Check for core competency – When researching […]

How to write headlines

When it comes to writing a sales letter for your business, you must always remember the importance of the headline. It’s the most significant part of any piece of sales copy, as it’s the first thing the prospect sees when they land on your web page. As a result, it needs to intrigue, excite or […]

Copywriting and the WIIFM question

WIIFM? “What the hell does that mean?” you’re probably wondering… Well, it stands for “what’s in it for me?” and it’s a question that your visitors will always be asking, and one that you must always be trying to answer. Any successful piece of direct response copywriting will focus squarely on the prospect, letting the […]

Sales psychology in copywriting

When I was growing up, the great Star Wars films of the 1970s and 80s competed alongside my Dad for the role of official teacher and mentor. They helped set my moral compass, taught me the difference between good and evil, the importance of loyalty, friendship and trust, and that freezing myself in carbonite will […]

My Freelance Copywriter Launched!

Hi everyone, and welcome to the My Freelance Copywriter blog. The aim of this blog is to provide business owners and online entrepreneurs with handy tips and advice for improving the readability, visibility and money-making potential of their websites and sales letters. In fact, the following blog posts will cover practically everything you’ll ever need […]