Tags Archives: freelance copywriter

The Importance of First Impressions

Back when I was working as a deputy editor for a travel magazine, my editor once told me that in the week leading up to going to press, about 70% of his time was taken up working on the front cover. “No way”, I thought… “Is a front cover really that important to sales?” Well, […]

How to become a freelance copywriter

Having worked as a freelance copywriter for quite a few years now, I often receive emails from people asking me for advice on how to become a copywriter themselves. It’s a question I certainly don’t mind answering, because when I was first starting out I received some very useful advice myself from a number of […]

SEO Copywriting Tips: Where to Place Your Keywords

Having worked as a freelance copywriter for a number of years now, I’ve written website content for a huge number of start-up businesses, and assisted them with keyword research and SEO copywriting. And when it comes to keywords and SEO copywriting my workload is growing by the day. Yaaay. This is because more and more […]

10 words to make your sales letters sizzle

Having worked as a sales letter copywriter for many years now, I’ve discovered more and more ways of increasing conversions for my clients. Naturally, the more you do something, the more you improve, and over the last five years, I’ve devised a sales letter formula that has proven to be extremely effective at generating high […]

Advanced Sales Letter Copywriting Tip #6 – Graphics

All the way back in April 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter; “Cosmetics Matter!” And it’s crucial that you remember this when constructing your own sales letters because the truth is, the “cosmetics” of your sales page (or any website for that matter) are absolutely crucial to its […]

Organic link building – the key to successful SEO

When setting up a website, it’s imperative that you start out on the right footing if you want people to find your site via the search engines. You need to conduct the necessary keyword research to discover exactly what search phrases are most relevant to your business, and you also need to ensure that your […]

Advanced Sales Letter Copywriting Tip #5 – Data Capture

When it comes to selling anything online, it’s crucial that you do your very best to monetize every lead that turns up on your website. After all, if someone has landed on your sales page, the likelihood is that they’re interested in what you have to offer, so DON’T allow them to leave without a […]

How to improve your search engine ranking

When I set up myself up as a freelance copywriter six months ago, I knew I had a lot of hard work ahead of me if I was going to rank on page one of Google. There are an awful lot of copywriters out there after all, and I knew it wasn’t going to be […]

Advanced Sales Letter Copywriting Tip #4 – Page Peel

Another great little sales letter tool that will augment your killer copywriting is the Peel Away Ad, or “Page Peel”. This particular piece of software allows you to display a small animated “Peel” on the right hand corner of your website. Then, if your visitor tries to close the page by moving their mouse over […]

Advanced Sales Letter Copywriting Tip #3 – Add Audio

Continuing on with our series of advanced sales letter tips, the use of audio is another equally effective tool for increasing conversion rates… And I’d highly recommend that you add it to your sales material, either with or without video (although be sure not to put them side by side or play them both together […]