Tags Archives: copywriter

Secrets of a sales letter copywriter

One of my main tasks as a freelance copywriter is to write sales copy for my clients, and in order to do this successfully, it’s crucial that I retain the interest of the reader throughout the letter and draw them towards the order button. So how exactly do I do this? Well, there are many […]

What is a Joint Venture?

Joint Venturing is when two or more businesses work together on a project for a set period of time. It is one of the most profitable ways of making money on the internet. They are utilised when each business recognises an asset possessed by the other, and that greater success can be achieved by pooling […]

How to write sales copy that converts

When It comes to buying products online, a huge percentage of purchases are impulse driven. As a result, the more positives you can lay down for the potential buyer, the more likely it is that they’ll click on your order button. As a freelance copywriter, I’ve written sales copy for a wide variety of businesses […]

How to Get Prospects to Open Your Emails

If you market your products and services via email, you’ll already be well aware how difficult it can be to get someone to read your messages. It doesn’t matter whether you’re a seasoned copywriter or you’ve never written a promotional email in your life, if you can’t get people to open them up, then it […]

SEO copywriting tips – create unique content

So then, you now know that having UNIQUE content is an important determining factor in how high your website ranks in the search engines. So how do you produce good quality, unique content that people in your market will want to read – without hiring a professional copywriter do it for you, of course! 1) […]

SEO copywriting tips – love thy content

Right then, I’d now like to discuss arguably the most important component of an SEO-friendly website; its content. The fact is, both human visitors and search engines are primarily concerned with the words on your page, so if the actual content on your page is not relevant to the keywords you’re targeting, all your efforts […]

Sales letter copywriting tip – research the market

Having worked as a direct response copywriter for many years now, I’ve written a lot of sales copy! And during this time, I’ve discovered that the most important aspect of any project is research. Never write a piece of sales copy without doing your homework and finding out what works (and what doesn’t) in your […]

SEO copywriting tips – external linking

Following hot on the heels of internal linking, comes its bigger, burlier, much more successful brother; external linking! The fact is, external linking is an absolutely crucial part of an SEO copywriter’s arsenal, and what the term “hypertext” is all about. In essence, you link to pages you like and get linked by pages that […]

Sales letter copywriting tips: STOP! And read this!

During my years working as a freelance copywriter, I’ve naturally come to appreciate the incredible effect that certain words can have on the human mind. Some words can make people more likely to read a particular sentence, click a button without even thinking, or get their credit cards out and make a purchase! These words […]

SEO copywriting tips – the meta tag description

This particular tag provides a basic description of what’s found on the webpage, thus pointing search engines and humans towards the themes and topics your website is relevant to. Although the major search engines give very little value to the description tag when ranking web pages these days, it’s still an important aspect of SEO […]