Tags Archives: copywriter

Looking for a Freelance Copywriter?

So, you’re on the lookout for a hot-shot freelance copywriter with the talent and skills to match? Cough, cough… Err, how about me?! Ok, if for some weird reason you don’t fancy putting my fantastic copywriting skills to the test, here are five simple tips to ensure you don’t end up with a nightmare copywriter… […]

5 Things Every Sales Letter MUST Have…

As a freelance copywriter, I’m often asked to write sales letters for internet marketers and online business owners, and there are 5 crucial elements that I always make sure are present in every single one of them. And here they are… 1. Testimonials – When buying any kind of product or service online, people like […]

How to Build Trust Through Clever Copywriting

The arrival of the internet has brought with it a number of positives. However, it’s also created the perfect environment for crooks and scammers to operate in. The anonymity that the internet provides, and the ease in which someone can set up a website and start selling products and services is a huge problem that […]

The Benefits of Keyword Research

When it comes to setting up an online business, keyword research is absolutely crucial. If you get it wrong, you could end up wasting months of your time, and a huge amount of money, simply by targeting a keyword that no one’s typing in, or perhaps one that’s just too competitive and gives you no […]

The Benefits of Article Marketing

If you run your own business, then you’ll no doubt be trying to position your website(s) higher in the search engine rankings for your main keywords. And a really great way of doing this is to engage in something called article marketing… If you haven’t used this method before, article marketing involves submitting articles to […]

How to become a freelance copywriter

Having worked as a freelance copywriter for quite a few years now, I often receive emails from people asking me for advice on how to become a copywriter themselves. It’s a question I certainly don’t mind answering, because when I was first starting out I received some very useful advice myself from a number of […]

10 words to make your sales letters sizzle

Having worked as a sales letter copywriter for many years now, I’ve discovered more and more ways of increasing conversions for my clients. Naturally, the more you do something, the more you improve, and over the last five years, I’ve devised a sales letter formula that has proven to be extremely effective at generating high […]

Advanced Sales Letter Copywriting Tip #6 – Graphics

All the way back in April 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter; “Cosmetics Matter!” And it’s crucial that you remember this when constructing your own sales letters because the truth is, the “cosmetics” of your sales page (or any website for that matter) are absolutely crucial to its […]

Advanced Sales Letter Copywriting Tip #4 – Page Peel

Another great little sales letter tool that will augment your killer copywriting is the Peel Away Ad, or “Page Peel”. This particular piece of software allows you to display a small animated “Peel” on the right hand corner of your website. Then, if your visitor tries to close the page by moving their mouse over […]

Advanced Sales Letter Copywriting Tip #3 – Add Audio

Continuing on with our series of advanced sales letter tips, the use of audio is another equally effective tool for increasing conversion rates… And I’d highly recommend that you add it to your sales material, either with or without video (although be sure not to put them side by side or play them both together […]