Tags Archives: call to action

5 Things Every Sales Letter MUST Have…

As a freelance copywriter, I’m often asked to write sales letters for internet marketers and online business owners, and there are 5 crucial elements that I always make sure are present in every single one of them. And here they are… 1. Testimonials – When buying any kind of product or service online, people like […]

Sales letter copywriting tip: Promote the fear!

When it comes to writing great sales copy, promoting ‘The Fear of Loss’ is a tried and tested technique. It’s an old favourite of the salesman, because it turns undecided shoppers into hungry buyers! Now, when I use the word “fear”, I’m not talking about scaring your readers! What I’m talking about is letting them […]

Copywriting and the call to action…

I’m sure you’ve heard the phrase, “if you don’t ask, you don’t get”, right? Well, this has never been more appropriate than when trying to sell a product online. Whether it’s a traditional website or a sales letter, you absolutely must present the prospect with a direct “call to action”, such as filling in a […]