Now then, the next piece of SEO copywriting advice I’d like to give you relates to the title tag. This tag is essentially the page title that will appear in the search results.
It plays a crucial role in the indexing of your website by the search engines, so it’s vital that you include your keywords within it.
The title tag/page title is the first thing a search engine will look at when determining what a particular page is all about. It’s also the first thing potential visitors will see when looking at your search engine listing.
Here are some examples of title tags:
Your main keywords should always be visible in your title tag (as the above examples demonstrate), as this will increase the relevance of your web page to the search term, and (should) result in your page appearing higher in the search engine results.
To demonstrate just how important they are to your rankings, try typing any search term into Google (dog training, real estate, credit repair, etc) and I guarantee that those keywords will appear in the title tags of most (if not all) of the page one results. The reason for this is that placing your main keywords in the title tag/page title is considered SEO best practice, and if that’s what the experts do, then you should do it too!
Your title tags should be brief and concise, and each page of your website should have title tags that reflect the actual content of that page. They should ideally be under 70 characters in length as well, as Google will truncate anything over this limit.
The content of the title tag will also appear in the title bar of your web browser too (shown below), so it needs to be relevant, and it needs to tell the reader exactly what the page is all about:
Title Tag Best Practice
1. Ensure the title tag is as relevant as possible to the page’s content…
2. Include your principle keyword(s) as early as possible…
3. Keep the title tag to around 5-12 words, and ideally under the 70 characters limit so the full title appears in Google’s search engine results page…
4. Make it clear what the page is about, just like the example given above…
5. Make sure each title tag is unique in relation to other pages on your site…
6. Remember to write your title tag for humans as well as the search engines. Do not include keywords at the expense of readability.
For the next seo copywriting tip, I’ll be revealing everything you need to know about the meta tag description. See you then!
Nick Cobb – SEO copywriter