You need to conduct the necessary keyword research to discover exactly what search phrases are most relevant to your business, and you also need to ensure that your site is designed in a way that’s easy to navigate, for both humans and the search engine spiders.
It’s also a good idea to hire a professional SEO copywriter to give your web pages the best possible chance of ranking for your main keywords.
But that’s not everything…
In fact, that’s the easy bit. And it’s just the beginning of your search engine optimization strategy. Because if you really want your website to rise to the very top of the search engines for your principal keywords, then you need to start building links, both internal and external ones.
What are internal links?
Creating internal links is the easiest way to improve your site’s ranking. Basically, all you need to do is turn your keywords into anchor text, and then link to other pages within your own site. This tells Google and the search engine spiders that your site is relevant to those particular phrases, and the more you do it, the more relevant your site will be to those keywords, and the higher it will rise.
To give you an example of how it works, you only need to look at what I’ve been doing on all of my blog posts. Whenever I include one my main keywords, such as freelance copywriter, for instance, I create an internal link out of it. And if you click on that link now, it will take you through to my home page. This process makes my home page relevant to that term, and the more I do it, the more relevance it carries (within reason, of course).
I’d recommend that you follow this internal linking strategy yourself, because although it takes time and involves the writing of numerous blog posts, it works. And most importantly, it’s completely free!
What are external links?
External links are what REALLY count when it comes to SEO. These are links that come into your site from external sources, such as other blogs and websites, and are generally referred to as “backlinks”.
To begin this process, I’d suggest that you sign up to as many social media sites as you can, and add your website link to those pages. I’d then register with business websites such as Free Index.co.uk, Startup.biz or the UK Small Business Directory (if you’re in the UK, of course), as well as relevant forums in your niche. This is the first step in the process.
The next step is to write good quality content and submit it to article sites such as ezinearticles.com, amazines.com, articlealley.com and articlebase.com, to name just a few. These sites will allow you to place your link on your profile page (generating more and more backlinks as you go).
But more importantly, your articles will be syndicated by these sites, providing you with a greater reader base. And if your articles are of good quality and offer value to your readers, then they will be referenced by other people online, and linked to, which will then provide further backlinks.
This is crucial because every time another blog or website links to you, Google and the other search engines see it as vote of confidence in your site, and consequently push it higher in the search engine rankings.
So as you can imagine, the more backlinks you receive, and the more relevant they are to your site, the more authoritative you are seen by the search engines and the better your search engine ranking becomes.
What are you waiting for?!
So if you’d like to improve your website’s search engine ranking for your main keywords (completely free, remember), then I’d strongly recommend that you sign up to as many sites as you can, and make sure that your website address is included on all of your profile pages – which will provide links back to your site.
You should then begin the process of creating further backlinks from external sources. And the best way of doing this is to write good quality, informative articles that readers will want to share with others, and more importantly, link to.
Follow my “organic” search engine optimization strategy, and not only will you be optimizing your website at absolutely no cost, but you’ll also have total control over your SEO strategy, so that you’ll know exactly how to do it next time…
Nick Cobb – SEO copywriter