The demand for an experienced SEO copywriter has risen dramatically in recent years. From solo entrepreneurs to multi-national companies, everyone knows that in order for people to find a website, and then purchase the product or service, the content needs to be created with both human visitors and the search engine spiders in mind.
To achieve this, the information on your website needs to contain the keyword phrases that are most relevant to your niche. Furthermore, these keywords need to be utilized appropriately and placed in the right positions in order to gain maximum benefit from on-site optimization.
So if you haven’t yet heard about the significance of title tags and header tags, how to use anchor text and what to include for your meta description, it might be a good idea to brush up on your search engine optimization knowledge, because ultimately, it could prove to be the difference between being stuck on page 100 of Google’s search results and sitting pretty at No.1!
However, instead of investing time and money into learning these skills yourself, it might be a better option to simply engage the services of an experienced SEO copywriter.
So how do you go about selecting one of these bad boys?
Well, first off, you want to be absolutely sure that they possess a thorough understanding of SEO principles, and are up-to-date with all the recent changes in Google’s algorithm! They also need to understand the importance of crafting content that appeals to both humans and search engine spiders. After all, it’s the former that will be making a decision to buy based on what they read, not the latter!
Think about it….
The information on a page has got to address the needs and demands of the target audience, as its main purpose is to promote your product or service. And even if the content ticks all the right boxes in terms of SEO, it also needs to be well-written, compelling and hugely persuasive.
Basically, the SEO copywriter you choose to go with must have the ability to come up with content that’s perfectly optimized, while simultaneously selling the visitor on the offer being promoted.
So while great SEO copywriting is crucial to the task of achieving high search engine rankings, at the same time, the importance of persuasive and reader-friendly copy cannot be underestimated. Because ultimately, it’s important to remember that regardless of the number of visitors that arrive on your website, if the content on the page fails to convert them into customers, all the SEO in the world will be in vain.
So make sure you bear that in mind when you come to producing the copy for your own website!
If you’re looking for an SEO copywriter, please use the My Freelance Copywriter contact page, or alternatively, get in touch via Westgate Digital, my brand new digital marketing agency, 100% dedicated to small business online marketing…