And rather than simply keep my advice between the two of us, I thought I’d pop it down in a nice little blog post, for everyone to see!
So here goes…
1. Set up a website
Even if you have absolutely no history as a copywriter and no portfolio to show off, I’d still recommend that you set up a website advertising your services. A simple 4-5 page website can be built for just a few hundred pounds, and it will give you the “professional” image that you really need if you’re going to attract clients.
Don’t worry too much about a portfolio page. I’ve been a copywriter for many years, and I got rid of my portfolio page a long time ago! It became so time-consuming having to constantly update it, and it kept costing me money too, because my designer doesn’t work for free (selfish git!). These days, I just have a note on my site informing visitors that if they’d like to see any of my work then all they need to do is ask, and I’ll send some samples over. Many young copywriters seem to think that they need to have been writing for 5 years, or have a string of clients under their belt before they’re entitled to a website. That’s not true, and there are no barriers. If you want to set up a website and become a freelance copywriter. Just do it. Trust me. I did!
Note: If you need any help finding a high quality web designer who doesn’t cost the earth, get in touch. As well as being a copywriter, I’m also a small business marketing consultant and run an online marketing agency that specialises in web design, copywriting, SEO, social media marketing, and much more besides.
2. Sign up to Freelance Job Sites To Attract Clients
Once you’ve set up your website, the next thing you need to do is find some clients. Now, at this point you won’t be anywhere near the first page of Google, so you need to be a little more pro-active and go looking for work yourself. The best place to start is to sign up with sites like elance.com, freelancer.com and guru.com, which will enable you to bid on copywriting projects and secure work.
To begin with, try undercutting the competition in order to secure a job or two. At this stage, it’s not simply about making money. It’s about gaining experience, and possibly even securing a testimonial or two that you can then use on your new website!
3. Use Social Media Sites
Another great way of finding clients is to use Facebook and Twitter. No doubt you’ve already got an account with those two sites, so make use of your connections by asking all of your friends and followers whether they need any work done, or whether they know anyone who might.
If you’ve been unable to secure any work via the freelance sites, try offering your services for FREE. You should have quite a lot of people who will be more than willing to help you get started, and will love the fact that they’ll be getting something for nothing, especially if their company has a marketing department and they require this sort of service regularly.
If you’re successful and you manage to secure a job, you’re now officially a freelance copywriter.
The next step is to get your site ranking on page 1 of the search engines, which will bring you more than enough business to make a sizeable income. If you require any help with SEO, shoot me an email and I’ll see what I can do!
Nick Cobb – Direct Response Copywriter]]>
Now, many copywriters will say “whatever works”, and although this is true to a certain extent, if you’re new to the internet marketing world, you won’t know what works until you’ve tried it. In which case, you need a few pointers when you’re first starting out.
So here goes…
Copywriting – The long and the short of it…
According to legendary copywriter Bob Bly, the length of your copy will depend on three things; the product, the audience and the purpose. Further to that, Joe Sugarman states that the length of your copy is influenced by the price, and how unusual the product is…
So let’s explore those five variables a little further, shall we?
1. The Product – In essence, the greater the number of benefits and features your product has, the more copy you’ll need. If you were selling a t-shirt, for instance, the benefits are plain and simple. However, if you were selling an e-book all about how to make money from home, then the number of benefits would be far greater – more money, more potential for holidays, more free time, no more commuting to work, no more boss, get up when you work, work for as much or as little as you want, etc…
2. The Audience – Who you’re selling to can have a big influence on the length of your sales letter. For example, if you’re selling an online information product, your potential customer can’t actually see what they’re buying. In this instance, you need more copy in order to convince them to click on the order button, because they’re not able to touch and feel the product…
3. The Purpose – The objective of your copy also determines its length. If you’re trying to convince your readers to give you their email address, for example, then you won’t require very much copy because the risk to them is very small. However, if you’re trying to make a sale, then the copy needs many more convincers in order to convert.
4. The Price – This is arguably the most important variable, because if a product costs £1,000, then a 1 page letter isn’t going to cut it. After all, an impulse purchase isn’t going to take place at this price point. As a result, your copy needs to be a lot longer, and contain powerful, emotive and benefits-driven content that will chip away at the prospects’ reservations and convince them that your product is exactly what they need.
5. How Unusual It Is – The more unusual the product, the more your copy needs to work at demonstrating why the prospect needs it, and how it’s going to make their life better. After all, if your prospect didn’t realise their lives were incomplete without it, then your copy is going to have to work very hard at convincing them to purchase – meaning many benefits will be needed!
So if you’re about to write some sales copy for your latest product, hopefully those tips will give you a much better idea of how long the letter needs to be. And if you’re not still not sure, you can always hire a professional direct response copywriter to do it for you!]]>
And if I’m going to learn from anyone, it’s Joe…
Now I’ve got to say, I’m enjoying the book a lot, and it’s certainly got me thinking about the power of hypnotic writing…
The fact is, certain words and phrases have the power to subconsciously persuade people to read a particular sentence, click on the order button without a second thought, and whip out their credit cards to complete a purchase…
And these words are correctly referred to as being “hypnotic”. Other people might refer to them as “trigger words”, but it’s essentially the same thing. They’re words that are used to compel your readers to take action…
Now, a maste copywriter like Joe Vitale is well known for his ability to skilfully weave these “trigger” words and hypnotic sentences into his copywriting to enhance response rates and increase sales of the product he’s promoting. Indeed, hypnotic sales phrases are a powerful tool in any copywriter’s arsenal and greatly help in boosting the overall conversion rate of a sales letter.
But the truth is, YOU CAN DO IT TOO…
Hypnotic trigger words and phrases are everywhere, and while reading this book, I started thinking about one particularly hypnotic word that I’ve seen being used many times in sales copy in recent years…
Did that make you pause?
Well if it did, don’t be too surprised, because here’s a little secret…
If you insert the word ‘STOP’ at the beginning of a headline in your sales letter or at the start of a subject line in your email, you’ll notice that the majority of your readers and subscribers will do exactly that – they’ll stop when you ask them to stop, pause a while, and then continue reading the rest of your copy, because you’ve now got their ATTENTION!
“Stop” is perhaps one of the best examples of a subliminal (or hypnotic) trigger word, because it instantly grabs the attention of your reader and practically forces them to pay attention to an important section of the copy.
Now you’re probably wondering…
Why does this word work so well when used in sales letter writing?
Since our childhoods, we’ve all been conditioned to obey this command. Remember at school when it was drummed into us to “Stop, Look and Listen” when crossing the road?! It was a safety measure to ensure that children didn’t run out into the middle of the road when a car was coming…
Well, this safety measure has continued into adulthood, with large STOP signs being utilized on roads to control the flow of traffic and ensure that drivers don’t drive out when they shouldn’t. And because of this, whenever we happen to see this sign, we automatically pause. It’s a completely natural reaction and we don’t even question it, because it’s a direction we’ve followed since childhood.
And interestingly enough, your readers will have a similar reaction when they see the word ‘STOP!’ in your sales copy, and their attention will be totally focused on what you have to say. And the best way of capitalizing on this is by inserting a strong benefit or a powerful sub-headline that will encourage them to carry on reading your sales page, rather than click away and go elsewhere.
Of course, if this technique were to be utilized over and over again, its effectiveness would naturally wear off at some point, but it’s still a great example of a hypnotic word that can be incorporated into your copywriting to keep your readers on the page for longer, and boost your overall conversion rate!]]>
As a freelance copywriter myself, I’d be in the latter group, because to me, spelling mistakes, typos and web content that looks as though it’s been written by a 10 year old doesn’t scream “PROFESSIONAL COMPANY” to me.
The fact is, if you’re trying to sell a product online, it’s absolutely imperative that you present your business in the best possible light. You need to look professional, experienced and capable, and if you can achieve that, then you’re a long way towards securing that customer.
Always bear in mind that whatever niche you’re in, there will be a lot of competition, so you need to ensure that you get the basics right, and that begins with your website content, email promotions and sales letters.
Get those basics wrong, and you’ll be losing customers left, right and centre.
And I’m not the only one who thinks so either…
Indeed, a recent article that appeared on the BBC website suggested that “poor spelling is costing the UK millions of pounds in lost revenue for internet businesses”. And believe me, in no way is that statement going over the top…
Indeed, online businessman Charles Duncombe revealed that when a spelling mistake was removed from his tightsplease.co.uk website, the site’s revenue increased by 50%! And similar results have been recorded elsewhere online, so if you want to make sure that you’re not losing customers because of simple spelling errors and typos, then you need to check your website NOW!
Of course, we all make mistakes, and that’s perfectly understandable. But failing to remove those glaring errors from your website content and then putting it up online for all the world to see is… well, criminal! You’re not doing your business any favours by being slapdash.
And to ensure that your content represents your business as well as it possibly can, then you need to undertake in a spot of proofreading. Now then, proofing your work for errors can be a tedious task if you’re not used to doing it, but it’s absolutely crucial to your bottom line.
The fact is, you NEED to do it, because it’s incredibly easy to miss things three or four times when reading through your content, because your brain will often become “blind” to what you’ve written. What I mean by that is that your mind will see what you MEANT to write, rather than what you DID write! So it’s always a good idea to take a break after you’ve finished writing the content, and then come back to proofread it later with fresh eyes.
Also, it can be very helpful to ask somebody else to check the content for you, because they will often spot mistakes that you didn’t.
Being a copywriter myself, I’d love to claim that I never make spelling errors or miss embarrassing typos that have crept into my work. Of course, I do. But I have a duty to myself and my clients to make sure that when I send them the finished product, none of those errors are present.
Always remember that mistakes in your website content aren’t anything to worry about. But failing to check over your work properly and remove them certainly is. Because basic errors like this WILL impact negatively on your business, and that’s a fuct
Nick Cobb – Freelance copywriter and irritating stickler.]]>
Well let me tell you this: it ain’t easy! No doubt you’ve heard about all those bloggers out there making millions of pounds and you’re thinking; “it can’t be that hard, all they’re doing is writing interesting blog posts and then sending readers to affiliate offers. That’s easy peasy lemon squeezy…”
But the truth is, if it was that easy to make money blogging, then everyone would be doing it. The truth is, blogging for cash is hard work. It takes time to build up a reputation in any niche, so that people will head towards your blog without you needing to forcibly send them there!
I’ve been blogging for a while now, and my visitor numbers still aren’t anywhere near as high as I’d like them to be. Sure, I’m only a measly copywriter so my market is pretty small, and I’m not blogging to generate income either. I’m blogging to help my readers with their own businesses and give them advice and guidance about things like SEO, social media, web copy and writing sales letters.
But if you’re thinking of starting up a blog in order to make money, then here are three important things to bear in mind…
1. Be Patient
Generating traffic to your blog takes time, I don’t care who you are. You’ll need to put in some long hours promoting it online via social networking tools, video sites, article sites and forums, amongst many other vehicles, and it may take a while to build up an online reputation. Writing blog posts is pretty labour-intensive too, so you need to be committed to it and in it for the long-haul.
2. Be Passionate
The best advice I can give when starting up a blog is to pick a subject that you’re PASSIONATE about. Blogging is a time-consuming business, so it’s absolutely crucial that you have a keen interest in the subject, or you’ll soon lose the enthusiasm you started out with, and end up moving onto the next venture. It can be tough coming up with new ideas for blog posts, as well, and it will be even tougher if you have little interest in the topic.
3. Write About What You Know
Again, this is an absolute must! People are only going to read your blog if you have something interesting and insightful to say about the topic in question. And in order to do this, you need to know it inside out. If you’re not an expert in the subject you’re blogging about, it will soon become very clear to your readers (who will be) and they’ll soon go elsewhere. Secondly, it’s vital that your blog ranks highly in the search engines so that you pick up even more readers and potential customers, and for this to happen you need to be updating it regularly with new and fresh content. Of course, this is a lot easier to do if you have vast experience in, and knowledge of, the topic .
So if you’re thinking about starting up a blog and you’d like to earn a regular income from it, then make sure you bear these three points in mind. If you do, you’ll stand a far better chance of creating a successful, well-read and ultimately profitable blog!
Here are some useful tips to help you make money blogging…]]>
To achieve this, the information on your website needs to contain the keyword phrases that are most relevant to your niche. Furthermore, these keywords need to be utilized appropriately and placed in the right positions in order to gain maximum benefit from on-site optimization.
So if you haven’t yet heard about the significance of title tags and header tags, how to use anchor text and what to include for your meta description, it might be a good idea to brush up on your search engine optimization knowledge, because ultimately, it could prove to be the difference between being stuck on page 100 of Google’s search results and sitting pretty at No.1!
However, instead of investing time and money into learning these skills yourself, it might be a better option to simply engage the services of an experienced SEO copywriter.
So how do you go about selecting one of these bad boys?
Well, first off, you want to be absolutely sure that they possess a thorough understanding of SEO principles, and are up-to-date with all the recent changes in Google’s algorithm! They also need to understand the importance of crafting content that appeals to both humans and search engine spiders. After all, it’s the former that will be making a decision to buy based on what they read, not the latter!
Think about it….
The information on a page has got to address the needs and demands of the target audience, as its main purpose is to promote your product or service. And even if the content ticks all the right boxes in terms of SEO, it also needs to be well-written, compelling and hugely persuasive.
Basically, the SEO copywriter you choose to go with must have the ability to come up with content that’s perfectly optimized, while simultaneously selling the visitor on the offer being promoted.
So while great SEO copywriting is crucial to the task of achieving high search engine rankings, at the same time, the importance of persuasive and reader-friendly copy cannot be underestimated. Because ultimately, it’s important to remember that regardless of the number of visitors that arrive on your website, if the content on the page fails to convert them into customers, all the SEO in the world will be in vain.
So make sure you bear that in mind when you come to producing the copy for your own website!
If you’re looking for an SEO copywriter, please use the My Freelance Copywriter contact page, or alternatively, get in touch via Westgate Digital, my brand new digital marketing agency, 100% dedicated to small business online marketing…
About Nick Cobb]]>
And here’s why…
In the next few paragraphs, I’m going to be revealing 10 hugely effective techniques that you can instantly implement in your own sales copy, ensuring that you’ll be able to convert more prospects than ever before!
So here goes…
Tip 1 – Be trendy
It’s important that you position your product or service as though it’s the latest ‘must-have’. People like to stay on top of the latest trends and keep ahead of their neighbours! And they’ll do anything to keep it that way. So by using phrases such as ‘Brand New,’ ‘Never Before Released’ ‘Exclusive’ ‘Introducing The Latest’, etc, in your sales letters, you are encouraging them to indulge in this habit and purchase your ‘must have’ product!
Tip 2 – There’s mystery in the air
Not revealing the exact nature of the product in your sales letter can make your offer sound exciting and intriguing. Sprinkle words like ‘Confidential’ ‘Private’ and ‘Top Secret’ into the copy to create this effect.
Tip 3 – Be prudent in your wording
Most people prefer to view their purchases as ‘investments’ for the future rather than impulsive, spur of the moment buys. Use this to your advantage by urging potential customers to ‘invest’ in your product, instead of telling them to whip out their credit cards and ‘buy’ it.
Tip 4 – Throw in a surprise bonus
Everyone loves a bonus! The addition of a surprise gift will make a customer feel as though they’re getting something extra for their money, and they will be more likely to purchase from you as a result. Also, according to various copywriting studies, just the mere mention of the word ‘surprise’ is known to heighten feelings of anticipation and have a positive psychological impact on people.
Tip 5 – Shower them with compliments
It should go without saying, but try to avoid saying anything rude or condescending in your sales letters! Instead, you need to compliment the reader as and when appropriate. For example, you could reflect on a previous example of your own naivety, and then say, “but you’re obviously a lot smarter than that!” Silly I know, but it actually works!
Tip 6 – Offer solutions
A prospect who’s reading your ad copy might not be too happy about their current situation; otherwise, they wouldn’t be going through your sales letter, desperately seeking a solution to their problem! So make sure you let them know how your product or service can solve it.
Tip 7 – Spread the joy
People like to be cheerful and happy and are always on the lookout for something that helps them achieve this feeling. Describe in detail the benefits your readers will gain by ordering your product and the positive effect it’ll have on their lives.
Tip 8 – Goals
Many folks like to set goals for themselves, but often there are plenty of obstacles in their way. Remind buyers of the goals they’ll accomplish by investing in your product.
Tip 9 – Make it simple
Simplify the ordering process with clear, easy to understand instructions and secure, widely-used payment methods. This way, the chances of generating a sale become much higher.
Tip 10 – Safety is the name of the game
Unfortunately, there’s a lot of fraud on the internet these days and understandably, many people are wary about entering their credit card details online. Make it a point to allay their fears by informing readers that you’ve got a secure, third-party ordering system in place.
How to write an effective sales letter – 11 tips
How to write the perfect sales letter
How to write effective direct mail sales letters]]>
So let’s get started!
First off, as you may know, one of the most popular methods of driving targeted traffic towards your site is article marketing. The best part? It’s completely free. All you’ve got to do is write an article on the topic of your choice, such as copywriting, SEO or web design, for example, and then submit it to article directories such as EzineArticles, GoArticles, ArticlesBase, ArticleCity and Buzzle, just to name a few.
As their way of saying ‘thanks’ for providing them with a free article, article directories usually allow you to include up to two or three links (either within or at the end of your article) that will lead visitors back to your website. You can also guide readers towards the inner pages of your site, and not necessarily focus only on the home page. These inner pages could be an opt-in form, sales letter, a survey, etc.
Keep in mind that your article needs to be unique and interesting and offer value to the reader, so they’ll be eager to check out the links you recommend. And don’t worry too much about the length of the article – as long as you meet the minimum required word count, it’s the quality of the content that matters, not how long it is. In fact, if you stick to around 400-500 words, you should be fine. If you go above this, you run the risk of losing the attention of your readers, who might quickly click away from the page. Worse, they’d miss the resource box where you’ve inserted your website links.
This is crucial, because it not only gives you an opportunity to promote yourself, it allows you to improve your search engine ranking by turning your links into keyword-rich anchor text. To give you an example of how this can benefit you, I’m a freelance copywriter with two websites, and I also run a digital marketing agency called Westgate Digital. So at the end of one of my articles, I would write something like this:
“Nick Cobb is a freelance copywriter and also runs his own digital marketing agency. For more information about his services, please click on the one of the links above…”
Now, when it comes to actually writing the articles, you’ve got two options. You can go down the DIY route and keep the costs down, or you can hire a reliable and affordable copywriter and ask them to produce the content for you. This way, you can save plenty of time, allowing you to concentrate on other aspects of your business.
Just like press releases did in the old days, online articles provide a powerful and cost-effective way of generating an avalanche of super targeted traffic to your website. So I’d suggest that you start writing as soon as you can, or as I said, outsource it to a professional copywriter if you’d rather not write anything yourself. The more articles you write, and the more backlinks you generate, the higher your website will rise in the search engines, and the more customers you’ll ultimately receive!
How to use article directories to promote your website
37 ways to promote your website
9 article directories to help promote your website]]>
Let’s face it, if you’ve just set up a brand-new online business, then your ultimate objective is to locate customers and create profits. And the most efficient low-cost way of drawing in potential prospects is to carry out proper on-page optimization for your website, which will allow you to gain a boost in the search engine rankings.
So to help you out, here are five handy strategies that will help you achieve a great Google ranking…
Technique 1 – Start building those links…
Any link that you receive to your site is like a vote in your favour. The person who does this is basically saying, “Hey, I think highly of this web page because it’s got quality content and it’s interesting and relevant to the topic”.
As a result of this “backlink”, Google rewards your website by propelling it up the search results. Simply put, the more incoming links you’ve got for your site, the more weight it receives in the eyes of the search engines. So you’ve got to set aside as much time as you can to increase your number of backlinks.
One way of doing this is to write a bunch of good quality articles that folks in your target market will want to read. If the content is unique, engaging and of a high standard, chances are, other sites will begin linking to it and recommending it to their visitors, resulting in a ton of backlinks and more publicity for your website.
Note: Do not be tempted to pay for backlinks. There are quite a few ‘services’ out there that promise you a certain number of links in exchange for a fee. However, you want to stay away from these providers like the plague, as the backlinks you receive are usually of a spammy nature. These types of poor quality “paid” links will only have a negative impact on your link building campaign, so it makes sense to steer clear of them and instead focus on building your backlinks organically.
Technique 2 – Put your ethical white hat on…
The number of websites offering a wide range of search engine optimization services has risen over the past few years, as more emphasis is placed on the need to rank highly in the major search engines. Due to fierce competition that exists in the industry, some shady providers implement ‘black hat’ SEO strategies in order to snag clients. This includes tactics like keyword stuffing, employing link farms, cloaking and concealing keyword-rich phrases in an article.
Now, while this may produce some quick results, it will not be beneficial in the long-term. In fact, there’s every chance that the search engines will push your site further down the search results or permanently de-list it from their index altogether.
So if you want your website to capture the top spots in Google, ensure that you spend time on white hat link building tactics, such as writing high quality blog posts and articles, and then link back to your website using your main keywords. If you need any help with this, then you can always hire an experienced SEO copywriter to do it for you.
Technique 3 – Humans Vs Spiders!
Since SEO tends to focus heavily on the importance of keywords, many folks often write their website copy with only the search engine spiders in mind, which often leads to keyword stuffing. This is the concept of repeating your keywords as often as possible in your content, with the hope of getting it ranked highly for relevant keyword terms.
However, this is the biggest mistake you can make when it comes to search engine optimization. If the information on your site is stuffed full of keywords, then it won’t read particularly well, and consequently won’t do the job of selling your product or service to prospective customers. This is obviously counter-productive, when the main reason for having a website in the first place is to promote your offer, convert readers and generate sales.
This is why it’s a smart idea to engage the services of a skilled copywriter as they will be able to combine white hat SEO principles with compelling, persuasive and attention-grabbing copy.
Technique 4 – Original and unique is the way to go
When creating articles and blog posts for your site, you want to ensure that they are unique, original and interesting. Despite all the hype about backlinks, keyword placement and meta data, crafting original and intensely readable content is still the most effective tactic for ranking well in the search engines. Neither visitors to your site nor the search engine spiders like to see stale, spammy, outdated content.
Furthermore, never use existing content on a new website. Some folks out there tend to cut and paste their articles across several sites to cut down on time and cost. However, duplicate content does not go unpunished by the search engines, and you will probably be penalized once they get wind of this. So always stick to writing unique and original content for each of your sites.
Technique 5 – Be fully committed!
Getting your site into the Top 10 of Google is certainly no walk in the park. In fact, it’s a continuous process that you must commit to if you’re serious about ranking highly.
Backlinks need to be steadily built up over time, with blog posts, articles and press releases being churned out on a regular basis to promote and publicize the site. You will also want to monitor and track the progress of your main web pages, so that you can determine the amount of backlinking that needs to be done to push your site up the rankings.
An honest, ethical and well executed SEO campaign will ultimately result in higher positions in search results, more traffic and greater profits for you.
Nick Cobb – Website Copywriter
Search engine optimisation tips from Google
How to get a top 10 Google ranking
Search engine ranking factors]]>
One of the major components of a search engine optimized website is its content. Visitors to your site (as well as the search engine spiders that crawl through your web pages) are mostly interested in one thing only – the words on your site. So if the content on your page does not match (or relate to) the keyword you’re targeting, all of your efforts will be in vain.
As an SEO copywriter, your task is to create unique, highly relevant content of outstanding quality for your clients. And this brings us to that all-important question…
How do you craft articles that are SE optimized?
Well, first off, they’ve got to be 100% unique. Keep in mind that the information published on your website is going to be read by humans as well as the search engines. And in order for you to rank well for your target keywords, it needs to be considered unique by both of these parties.
If your content is top notch, engaging and offers value to the readers, it is bound to attract more visitors to your site. What’s more, plenty of other sites in your niche will consider you as an expert on the subject and won’t have any hesitation in linking back to you or recommending you as a resource to their audience… which in turn, will mean more publicity for you and an overall boost in your profits!
Additionally, once the search engines index these contextual backlinks, they’ll reward you by propelling your website up the rankings.
Tip: A quick and easy method of obtaining valuable backlinks is to write an interesting blog post/article and then allow people to freely circulate it, provided of course, they credit you as the author and publish/share your articles with your links intact.
Now, the next point an SEO copywriter has got to remember when creating a search engine optimized piece is this – relevance.
One of the major factors search engines take into account when it comes to calculating your ranking is how relevant your website is to the keyword phrase that’s being typed in. Relevancy is generally measured by the density of the prominent keywords and where they are located on your page. As you may know, in addition to featuring frequently within the content itself, the main keyword you’re targeting should ideally appear at least once in the URL, title tag, meta tags, headings and sub-headings. Furthermore, because relevance plays a major part in determining your ranking, the information displayed on your site should be highly focused on your niche topic.
Having said that, you want to make sure that you don’t make the mistake of ‘keyword stuffing’ your page. What this means is that you’ve got to take care not to go overboard in including your target keyword in your content. For example, let’s say you wish to rank well for the phrase “London Olympics 2012.” Here’s an example of a keyword stuffed paragraph…
‘Welcome to our site on the London Olympics 2012. The London Olympics 2012 is set to be a grand event. Many famous athletes will be participating in the London Olympics 2012. You too can come watch the London Olympics 2012.’
Content written in this manner will not get you ranked high in the search results; instead, it can lead you to being sandboxed, or worse, completely de-listed, for spam. You see, there’s usually a limit on the number of times you can insert your keyword, hence the emphasis on maintaining a decent keyword density. While the above example is tightly focused on the target keyword ‘London Olympics 2012,’ it certainly doesn’t make for easy reading.
It also doesn’t contribute any value to the reader whatsoever. Once the search engines spot this (and they have an uncanny ability to quickly get rid of spam), they’ll ensure your website is nowhere near the top results for the term you’re going after.
So while SE-friendly content does need to be relevant and rich in keywords, don’t forget that humans will be reading it as well, so your target phrases must come up naturally within the article. All in all, the essential element to a high ranking lies in maintaining a balance between an acceptable percentage of keyword density and a fairly decent level of readability.
Nick Cobb – SEO Copywriter
14 SEO Copywriting Tips
SEO Copywriting Made Simple]]>