Categories Archives: Website Copywriting

Why Spelling Mistakes Will Damage Your Business

As a consumer, what would you think if you landed on a website and the content was poorly written and full of spelling mistakes and typos? Would you say “Ah, never mind, I’m sure the product is top-notch”, or would you click away immediately, convinced that if they can’t even get the basics right, then […]

5 Ways To Snag A Top 10 Search Engine Ranking

Let’s face it, if you’ve just set up a brand-new online business, then your ultimate objective is to locate customers and create profits. And the most efficient low-cost way of drawing in potential prospects is to carry out proper on-page optimization for your website, which will allow you to gain a boost in the search […]

5 Simple Tips Every Website Copywriter Must Know…

In the next few minutes, I’m going to reveal 5 astonishingly simple tips that every website copywriter needs to know in order to create compelling copy. These are the techniques that will transform your website copy or sales letter from ‘mediocre’ to ‘scintillating.’ So let’s check them out, shall we? Tip 1 – Is your […]

The #1 Trick to Transform Your Sales Letters

There’s no point in beating around the bush, so I’ll get straight to the point… Fear. It’s probably one of the most effective emotional hot buttons used by copywritersto inject their sales letter with an extra layer of persuasion and compel prospects to take action immediately. If implemented correctly, the ‘fear factor’ can turn undecided […]

Looking for a Freelance Copywriter?

So, you’re on the lookout for a hot-shot freelance copywriter with the talent and skills to match? Cough, cough… Err, how about me?! Ok, if for some weird reason you don’t fancy putting my fantastic copywriting skills to the test, here are five simple tips to ensure you don’t end up with a nightmare copywriter… […]

How To Keep Potential Customers on Your Website

When you’re trying to sell any kind of product or service online, getting traffic flowing towards your website is one thing, but keeping them there is another thing entirely! People have short attention spans, particularly when it comes to browsing online, so keeping your visitor’s attention is absolutely paramount if you want to make a […]

The Benefits of Keyword Research

When it comes to setting up an online business, keyword research is absolutely crucial. If you get it wrong, you could end up wasting months of your time, and a huge amount of money, simply by targeting a keyword that no one’s typing in, or perhaps one that’s just too competitive and gives you no […]

Does Your Business Need a Web Presence?

I was recently chatting to a good friend of mine who works for an architectural design company. During the conversation he told me that his boss, a much older man, had steadfastly refused to consider advertising the company’s practice online. Despite the firm struggling to attract much business during the credit crunch, he still wouldn’t […]

10 Ways to Make People Buy Your Products!

Whether you’re selling a product via a sales letter or a conventional website, persuading your visitors to buy is your number one concern. The fact is, if a prospect has made it to your website or sales letter, you can be sure that they’re interested in what you have to offer, so it’s imperative that […]