Categories Archives: Copywriting Tips

SEO copywriting tips – include header tags

As a freelance copywriter, I’m often asked to produce search engine optimised copy for clients, and I’m always quick to stress the importance of header tags. Now, I won’t talk about this component too much as it can become fairly technical, but essentially, a header tag is similar to sub-sections within a chapter of a […]

Sales letter copywriting tip: the money-back guarantee

I’m sure that you’ve read many of these assurances before; “There is absolutely NO RISK with our 100% money-back guarantee!” “You pay NOTHING unless you are totally satisfied.” “Simply return the product within 30 days and we’ll refund your money, no questions asked!” Now, whatever you may think of guarantees such as these, when it […]

SEO copywriting tips – the meta tag description

This particular tag provides a basic description of what’s found on the webpage, thus pointing search engines and humans towards the themes and topics your website is relevant to. Although the major search engines give very little value to the description tag when ranking web pages these days, it’s still an important aspect of SEO […]

Sales letter copywriting tip: include testimonials

When it comes to buying anything online, we all need a little reassurance that what we’re purchasing will do what it’s supposed to. I’m sure that when you’ve bought a product online, you’ve carefully considered whether or not it’s right for you, whether it will actually do what it claims, and also whether it’s safe […]

SEO copywriting tips – the title tag

Now then, the next piece of SEO copywriting advice I’d like to give you relates to the title tag. This tag is essentially the page title that will appear in the search results. It plays a crucial role in the indexing of your website by the search engines, so it’s vital that you include your […]

Sales letter copywriting tip: Create a back-story!

When it comes to selling anything online, it’s crucial that you’re able to build a positive relationship with your reader, and one of the most effective ways of doing this is to create a relevant back-story. And why is this so important? Well to begin with, stories sell! And that’s because the telling of stories […]

Sales letter copywriting tip: Promote the fear!

When it comes to writing great sales copy, promoting ‘The Fear of Loss’ is a tried and tested technique. It’s an old favourite of the salesman, because it turns undecided shoppers into hungry buyers! Now, when I use the word “fear”, I’m not talking about scaring your readers! What I’m talking about is letting them […]

SEO copywriting tips – optimise your page name/URL

Other than hiring a professional SEO copywriter, one of the first (and easiest) ways to optimise your web pages for the search engines is to include your main keywords in the URL (Uniform Resource Locator). Otherwise known as your website address! For example, if you have a business that repairs digital cameras, your URL should […]

Words to avoid in your website copywriting

In the previous post, I revealed a few “trigger words” that are commonly used in headlines to (how can I put this?), sex ‘em up a bit! So after giving you a series of words you SHOULD use, it would be awfully unkind of me not to reveal the words you SHOULDN’T! The fact is, […]