Categories Archives: Copywriting Tips

Advanced Sales Letter Copywriting Tip #5 – Data Capture

When it comes to selling anything online, it’s crucial that you do your very best to monetize every lead that turns up on your website. After all, if someone has landed on your sales page, the likelihood is that they’re interested in what you have to offer, so DON’T allow them to leave without a […]

How to improve your search engine ranking

When I set up myself up as a freelance copywriter six months ago, I knew I had a lot of hard work ahead of me if I was going to rank on page one of Google. There are an awful lot of copywriters out there after all, and I knew it wasn’t going to be […]

Advanced Sales Letter Copywriting Tip #4 – Page Peel

Another great little sales letter tool that will augment your killer copywriting is the Peel Away Ad, or “Page Peel”. This particular piece of software allows you to display a small animated “Peel” on the right hand corner of your website. Then, if your visitor tries to close the page by moving their mouse over […]

Advanced Sales Letter Copywriting Tip #3 – Add Audio

Continuing on with our series of advanced sales letter tips, the use of audio is another equally effective tool for increasing conversion rates… And I’d highly recommend that you add it to your sales material, either with or without video (although be sure not to put them side by side or play them both together […]

What is a copywriter?

When people ask me what I do for a living and I tell them that I’m a copywriter, I typically receive the same confused response… “Oh right, great”, they’ll say, pretending to know exactly what it is! Two or three seconds will pass before their curiosity gets the better of them and they enquire a […]

Advanced Sales Letter Tip #2 – Video

The use of video as an online marketing tool has been growing hugely in recent years, and it’s proving to be a great accompaniment to traditional sales copywriting techniques. More and more businesses, from small-time internet marketers to huge multinational corporations, have begun to appreciate just how incredibly powerful video is as a marketing and […]

How to increase sales letter conversions

During the course of this blog, I’ve spoken about the many elements that make up my own sales letter formula, and laid it out in a step-by-step manner for you to replicate on your own sales pages. The fact is, the copywriting formula that I use is enormously successful, and it’s both time tested and […]

Facebook – You’re Doing it Wrong!

As I’ve mentioned previously on this blog, Facebook has become a hugely important promotional tool for business. I use it myself, and recently set up my own Facebook page devoted to my copywriting business. I can be found under the name Nick Cobb Copywriter, and I’ve even got 670 friends! Woohooo. Most of them are […]

Why hiring a copywriter will boost your business

When starting up their own online business, many beginners (understandably) try to save money by taking on many of the tasks themselves. Of course, most people aren’t capable of designing their own website, so they hire a professional to do that for them. But what about the content? There’s the website copy to consider, the […]