Categories Archives: Copywriting Tips

10 Ways to Make People Buy Your Products!

Whether you’re selling a product via a sales letter or a conventional website, persuading your visitors to buy is your number one concern. The fact is, if a prospect has made it to your website or sales letter, you can be sure that they’re interested in what you have to offer, so it’s imperative that […]

Secrets of a Sales Letter Copywriter… Ssshh!

As a sales letter copywriter myself, I’ve written a lot of direct response sales copy over the years. Many of my sales letters have pulled in huge amounts of money for both my clients and their affiliates, and as a result, about 90% of my work is repeat business. My clients love the results I […]

The Benefits of Article Marketing

If you run your own business, then you’ll no doubt be trying to position your website(s) higher in the search engine rankings for your main keywords. And a really great way of doing this is to engage in something called article marketing… If you haven’t used this method before, article marketing involves submitting articles to […]

You Chose… Wisely

If any of you are big fans of Indiana Jones like myself, then you’ll get the headline above. If not, then you chose poorly when it came to action-packed 1980s cinema. But enough about Dr Jones and his whip-cracking escapades… This blog post is about something equally exhilarating – search engine optimisation. In particular, this […]

The Importance of First Impressions

Back when I was working as a deputy editor for a travel magazine, my editor once told me that in the week leading up to going to press, about 70% of his time was taken up working on the front cover. “No way”, I thought… “Is a front cover really that important to sales?” Well, […]

How to become a freelance copywriter

Having worked as a freelance copywriter for quite a few years now, I often receive emails from people asking me for advice on how to become a copywriter themselves. It’s a question I certainly don’t mind answering, because when I was first starting out I received some very useful advice myself from a number of […]

SEO Copywriting Tips: Where to Place Your Keywords

Having worked as a freelance copywriter for a number of years now, I’ve written website content for a huge number of start-up businesses, and assisted them with keyword research and SEO copywriting. And when it comes to keywords and SEO copywriting my workload is growing by the day. Yaaay. This is because more and more […]

10 words to make your sales letters sizzle

Having worked as a sales letter copywriter for many years now, I’ve discovered more and more ways of increasing conversions for my clients. Naturally, the more you do something, the more you improve, and over the last five years, I’ve devised a sales letter formula that has proven to be extremely effective at generating high […]

Advanced Sales Letter Copywriting Tip #6 – Graphics

All the way back in April 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter; “Cosmetics Matter!” And it’s crucial that you remember this when constructing your own sales letters because the truth is, the “cosmetics” of your sales page (or any website for that matter) are absolutely crucial to its […]

Organic link building – the key to successful SEO

When setting up a website, it’s imperative that you start out on the right footing if you want people to find your site via the search engines. You need to conduct the necessary keyword research to discover exactly what search phrases are most relevant to your business, and you also need to ensure that your […]