Categories Archives: Copywriting Tips

Looking for a Freelance Copywriter?

So, you’re on the lookout for a hot-shot freelance copywriter with the talent and skills to match? Cough, cough… Err, how about me?! Ok, if for some weird reason you don’t fancy putting my fantastic copywriting skills to the test, here are five simple tips to ensure you don’t end up with a nightmare copywriter… […]

The Benefits of Blogging

It’s been said many times before, but content really is king when it comes to the internet. The fact is, it’s much easier to get a site ranked highly in the search engines if good quality content is constantly being added to it. As a result, more and more people are adding integrated blogs to […]

5 Things Every Sales Letter MUST Have…

As a freelance copywriter, I’m often asked to write sales letters for internet marketers and online business owners, and there are 5 crucial elements that I always make sure are present in every single one of them. And here they are… 1. Testimonials – When buying any kind of product or service online, people like […]

How To Keep Potential Customers on Your Website

When you’re trying to sell any kind of product or service online, getting traffic flowing towards your website is one thing, but keeping them there is another thing entirely! People have short attention spans, particularly when it comes to browsing online, so keeping your visitor’s attention is absolutely paramount if you want to make a […]

4 Tips For Great SEO Copywriting

As a freelance copywriter with a successful website of my own, I am often requested to write SEO (Search Engine Optimized) content for client’s websites – and this requires a good deal more than just well written copy… You could have the most charming, beautifully-written website which carries pocket loads of potential, but what would […]

How to Build Trust Through Clever Copywriting

The arrival of the internet has brought with it a number of positives. However, it’s also created the perfect environment for crooks and scammers to operate in. The anonymity that the internet provides, and the ease in which someone can set up a website and start selling products and services is a huge problem that […]

The Benefits of Keyword Research

When it comes to setting up an online business, keyword research is absolutely crucial. If you get it wrong, you could end up wasting months of your time, and a huge amount of money, simply by targeting a keyword that no one’s typing in, or perhaps one that’s just too competitive and gives you no […]

How Blogging Can Help Your Search Engine Ranking

When it comes to improving your search engine ranking, blogging is the number one tool. Blogs are everywhere these days, because people now realise just how crucial they are to a successful SEO strategy. Sure, writing blog posts takes a little bit of time, but the rewards are well worth it. As a copywriter myself, […]

Does Your Business Need a Web Presence?

I was recently chatting to a good friend of mine who works for an architectural design company. During the conversation he told me that his boss, a much older man, had steadfastly refused to consider advertising the company’s practice online. Despite the firm struggling to attract much business during the credit crunch, he still wouldn’t […]