Categories Archives: Copywriting Tips

Using trigger words in your website copywriting

As we’ve discussed on this blog already, the headline on a sales letter can either make or break your product. The most successful headlines will invariably contain certain “Trigger Words” that help elevate the product in the mind of the reader. To help you out when you come to write your own headlines, here is […]

Copywriting and the call to action…

I’m sure you’ve heard the phrase, “if you don’t ask, you don’t get”, right? Well, this has never been more appropriate than when trying to sell a product online. Whether it’s a traditional website or a sales letter, you absolutely must present the prospect with a direct “call to action”, such as filling in a […]

Hiring a freelance copywriter…

Pick me! No, I’m just kidding. Seriously though, pick me 😉 Ok, if you’re looking for a freelance copywriter and for some wacky reason you don’t choose to hire me, then here are five handy tips to ensure you don’t end up with a copywriter from hell… 1. Check for core competency – When researching […]

How to write headlines

When it comes to writing a sales letter for your business, you must always remember the importance of the headline. It’s the most significant part of any piece of sales copy, as it’s the first thing the prospect sees when they land on your web page. As a result, it needs to intrigue, excite or […]

Copywriting and the WIIFM question

WIIFM? “What the hell does that mean?” you’re probably wondering… Well, it stands for “what’s in it for me?” and it’s a question that your visitors will always be asking, and one that you must always be trying to answer. Any successful piece of direct response copywriting will focus squarely on the prospect, letting the […]

Sales psychology in copywriting

When I was growing up, the great Star Wars films of the 1970s and 80s competed alongside my Dad for the role of official teacher and mentor. They helped set my moral compass, taught me the difference between good and evil, the importance of loyalty, friendship and trust, and that freezing myself in carbonite will […]