During the conversation he told me that his boss, a much older man, had steadfastly refused to consider advertising the company’s practice online. Despite the firm struggling to attract much business during the credit crunch, he still wouldn’t consider the option!
He came up with the typical reasons: “it’s too expensive”, “our client base doesn’t use the internet”, I don’t understand all that web nonsense!”
My friend couldn’t understand why he was so reluctant, and neither could I.
But the fact is, many businesses continue to turn a blind eye to the internet, and ignore the obvious benefits that a simple website and some basic online promotion would inevitably bring. Often, these businesses are run by older men and women who have got to where they are without the need for a fancy website, and their clients have found them without the use of Google!
But that was then, and this is now… the business world has changed dramatically in recent years, and the internet is where it’s at!
Put simply, if you don’t have an online presence, you’re missing out on a huge proportion of your target market. And there’s a very simple reason for this… While you might not be using the internet, YOUR POTENTIAL CUSTOMERS ARE.
The truth is, more and more of the world’s consumers are using search engines to find products and services. In fact, this figure is estimated to be around 90%! And Google alone receives more than 2 billion searches each day!
So if your business isn’t advertising its services online, you’re missing out on lots of potential customers. And that’s a fact.
Let me give you a few reasons why it’s time for your business to join the 21st century…
1. Increased visibility
Quite simply, a website will make your business more visible, and thus help you generate more business. There are numerous ways to promote it too, and many of them don’t need to cost a penny. Social networking sites such as Facebook and Twitter, forums, blogs, articles, press releases and video sites like YouTube can all be used to promote your products and services quickly and easily. Before you know it you’ll have more brand recognition, more customers, and more money in the bank!
2. A website doesn’t have to be expensive
Many people think that a website will cost them thousands of pounds. It won’t. There are literally millions of web designers out there, so competition is fierce, and as a result, prices are going down all the time. A professional, attractive looking site with all the pages you need can be set up for just a few hundred pounds. Most businesses wouldn’t even think twice about spending that sort of money on a traditional marketing campaign…
3. Your shop-front will be open 24/7
Unlike a traditional business which opens in the morning and closes in the afternoon, your website is open for customers 24 hours a day, 7 days a week. So if a potential client is on the look-out for a product or service just like yours, then can find out all about your company and what you have to offer, whenever they like. And if you’re selling products online, you can process orders without even being there, and make money on auto-pilot!
4. Your business could be at the top of the search engines in MONTHS!
Naturally, some keywords are more competitive than others, but many businesses don’t realise just how easy it is for them to set up a website, optimise the pages for their main keywords, and then propel the site to the top of the search engines using standard SEO techniques. I know business owners who’ve gone from nowhere to page one of Google inside 4 months. And their profits have sky-rocketed as a result of their new online presence.
5. Global marketplace
Many businesses in days gone by were limited to selling their products and services to local customers only. The arrival of the internet has changed all that! Online businesses can now attract customers from all over the world, and increase their profits hugely as a result. Why limit yourself to a localised area when the world is your oyster?!
6. Your website can act as your salesman!
By hiring a professional copywriter to write your website content, you’ll be able to convert more of the visitors who do land on your site and increase your profits as a result. Many businesses use their own staff members to write the copy, but they often lack the experience and the skills to write powerful, persuasive copy that’s capable of convincing readers to click on the order button or pick up the phone. Furthermore, a good SEO copywriter will be able to write search engine optimised web copy too, which will help the site rise higher in the search engines for your main keywords.
So there you go…
If you’ve been a little reluctant to take the leap into the online world, then I hope this blog post has shown you why setting up a website for your business is the right thing to do…
Nick Cobb – Freelance Copywriter