When it comes to improving your search engine ranking, blogging is the number one tool. Blogs are everywhere these days, because people now realise just how crucial they are to a successful SEO strategy.
Sure, writing blog posts takes a little bit of time, but the rewards are well worth it. As a copywriter myself, I was advised by my web designer to include an integrated blog on my copywriting website. He explained that the process of adding regular, keyword rich content to my website every day would help it move higher in the search engine rankings.
And he was right!
This website is now performing very well for my main keywords; copywriter, freelance copywriter, website copywriter and SEO copywriter, while my sister site, Red Hot Sales Letters.com is now ranked highly for the terms sales letter, sales letters and sales letter copywriter.
So how have I done this?
Well, one of the main tactics I’ve used is to optimise each of my blog posts for the search engines, and here’s how you can do it, too…
1. Write content that people will want to read
When writing any blog post, it’s important that you focus on quality rather than quantity. If people don’t like what you’ve written and see no value in it, they won’t link to it. Backlinks are hugely important in SEO, because they essentially act as vote of confidence in your post. The more votes you get, the higher your website rises!
2. Use anchor text to link to other pages within your site
The more relevant you make your site to your main keywords, the higher it will rise in the search engines. To give you an example, if you’re targeting the term “certified nutritionist”, then every time you use that word in a blog post, try turning it into a link so that it directs the search engine spiders back to your home page. The more you do this, the more relevant your site becomes to the keyword “nutritionist”.
3. Use anchor text to link to external pages in your niche
External links are used to direct your readers to other websites, articles and blog posts that you like. This can be beneficial to the people you’re linking to, but it can also be beneficial to you, too. These outbound links can be used to develop relationships with people in your niche, and encourage them to link back to you in return. And when it comes to SEO, backlinks are like gold dust!
4. Think about your title
The more readers your blog post gets, the more potential backlinks you’ll receive. One way of achieving more readers is to think of a title that you think people will type into the Google search bar. To give you an example, lots of people type in “how to write a good article” (590 each month according to Google’s Keyword Tool), so you could make that the title of your blog post and aim to get it on page 1 of Google for that search term. You’ll get lots of readers if you do!
5. Post regularly
Google and the other search engines love frequently updated content, and as a result, they love blogs! If your website has an integrated blog that you update regularly, you’ll stand a much better chance of rising higher in the search engines. The more content you add, the more your site will be rewarded. But remember, make sure that you place an emphasis on quality!
If you utilise the above techniques, you’ll stand a great chance of pushing your website higher in the search engines. In turn this will attract more visitors to your site, and you’ll receive more customers for whatever product or service you’re selling.