Author Archives: Nick

The Benefits of Direct Mail Sales Letters

Despite having an out of date, ‘old school’ reputation, the reality of direct mail marketing is anything but. In fact, if used correctly, it can be incredibly cost-effective, efficient and profitable… So what exactly is direct mail marketing? Fundamentally, “Direct Mail” constitutes any advertising message that has been personally addressed and delivered directly by mail […]

10 words to make your sales letters sizzle

Having worked as a sales letter copywriter for many years now, I’ve discovered more and more ways of increasing conversions for my clients. Naturally, the more you do something, the more you improve, and over the last five years, I’ve devised a sales letter formula that has proven to be extremely effective at generating high […]

Advanced Sales Letter Copywriting Tip #6 – Graphics

All the way back in April 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter; “Cosmetics Matter!” And it’s crucial that you remember this when constructing your own sales letters because the truth is, the “cosmetics” of your sales page (or any website for that matter) are absolutely crucial to its […]

Organic link building – the key to successful SEO

When setting up a website, it’s imperative that you start out on the right footing if you want people to find your site via the search engines. You need to conduct the necessary keyword research to discover exactly what search phrases are most relevant to your business, and you also need to ensure that your […]

Advanced Sales Letter Copywriting Tip #5 – Data Capture

When it comes to selling anything online, it’s crucial that you do your very best to monetize every lead that turns up on your website. After all, if someone has landed on your sales page, the likelihood is that they’re interested in what you have to offer, so DON’T allow them to leave without a […]

How to improve your search engine ranking

When I set up myself up as a freelance copywriter six months ago, I knew I had a lot of hard work ahead of me if I was going to rank on page one of Google. There are an awful lot of copywriters out there after all, and I knew it wasn’t going to be […]

Advanced Sales Letter Copywriting Tip #4 – Page Peel

Another great little sales letter tool that will augment your killer copywriting is the Peel Away Ad, or “Page Peel”. This particular piece of software allows you to display a small animated “Peel” on the right hand corner of your website. Then, if your visitor tries to close the page by moving their mouse over […]

Advanced Sales Letter Copywriting Tip #3 – Add Audio

Continuing on with our series of advanced sales letter tips, the use of audio is another equally effective tool for increasing conversion rates… And I’d highly recommend that you add it to your sales material, either with or without video (although be sure not to put them side by side or play them both together […]

What is a copywriter?

When people ask me what I do for a living and I tell them that I’m a copywriter, I typically receive the same confused response… “Oh right, great”, they’ll say, pretending to know exactly what it is! Two or three seconds will pass before their curiosity gets the better of them and they enquire a […]

Advanced Sales Letter Tip #2 – Video

The use of video as an online marketing tool has been growing hugely in recent years, and it’s proving to be a great accompaniment to traditional sales copywriting techniques. More and more businesses, from small-time internet marketers to huge multinational corporations, have begun to appreciate just how incredibly powerful video is as a marketing and […]