Author Archives: Nick

The Benefits of Keyword Research

When it comes to setting up an online business, keyword research is absolutely crucial. If you get it wrong, you could end up wasting months of your time, and a huge amount of money, simply by targeting a keyword that no one’s typing in, or perhaps one that’s just too competitive and gives you no […]

How Blogging Can Help Your Search Engine Ranking

When it comes to improving your search engine ranking, blogging is the number one tool. Blogs are everywhere these days, because people now realise just how crucial they are to a successful SEO strategy. Sure, writing blog posts takes a little bit of time, but the rewards are well worth it. As a copywriter myself, […]

Does Your Business Need a Web Presence?

I was recently chatting to a good friend of mine who works for an architectural design company. During the conversation he told me that his boss, a much older man, had steadfastly refused to consider advertising the company’s practice online. Despite the firm struggling to attract much business during the credit crunch, he still wouldn’t […]

10 Ways to Make People Buy Your Products!

Whether you’re selling a product via a sales letter or a conventional website, persuading your visitors to buy is your number one concern. The fact is, if a prospect has made it to your website or sales letter, you can be sure that they’re interested in what you have to offer, so it’s imperative that […]

Secrets of a Sales Letter Copywriter… Ssshh!

As a sales letter copywriter myself, I’ve written a lot of direct response sales copy over the years. Many of my sales letters have pulled in huge amounts of money for both my clients and their affiliates, and as a result, about 90% of my work is repeat business. My clients love the results I […]

The Benefits of Article Marketing

If you run your own business, then you’ll no doubt be trying to position your website(s) higher in the search engine rankings for your main keywords. And a really great way of doing this is to engage in something called article marketing… If you haven’t used this method before, article marketing involves submitting articles to […]

You Chose… Wisely

If any of you are big fans of Indiana Jones like myself, then you’ll get the headline above. If not, then you chose poorly when it came to action-packed 1980s cinema. But enough about Dr Jones and his whip-cracking escapades… This blog post is about something equally exhilarating – search engine optimisation. In particular, this […]

The Importance of First Impressions

Back when I was working as a deputy editor for a travel magazine, my editor once told me that in the week leading up to going to press, about 70% of his time was taken up working on the front cover. “No way”, I thought… “Is a front cover really that important to sales?” Well, […]

How to become a freelance copywriter

Having worked as a freelance copywriter for quite a few years now, I often receive emails from people asking me for advice on how to become a copywriter themselves. It’s a question I certainly don’t mind answering, because when I was first starting out I received some very useful advice myself from a number of […]

SEO Copywriting Tips: Where to Place Your Keywords

Having worked as a freelance copywriter for a number of years now, I’ve written website content for a huge number of start-up businesses, and assisted them with keyword research and SEO copywriting. And when it comes to keywords and SEO copywriting my workload is growing by the day. Yaaay. This is because more and more […]