Author Archives: Nick

5 Simple Tips Every Website Copywriter Must Know…

In the next few minutes, I’m going to reveal 5 astonishingly simple tips that every website copywriter needs to know in order to create compelling copy. These are the techniques that will transform your website copy or sales letter from ‘mediocre’ to ‘scintillating.’ So let’s check them out, shall we? Tip 1 – Is your […]

The #1 Trick to Transform Your Sales Letters

There’s no point in beating around the bush, so I’ll get straight to the point… Fear. It’s probably one of the most effective emotional hot buttons used by copywritersto inject their sales letter with an extra layer of persuasion and compel prospects to take action immediately. If implemented correctly, the ‘fear factor’ can turn undecided […]

Looking to Start an Online Business?

If you’re looking to start your very own online business, then Westgate Digital might well be just what you’re looking for. This brand-new digital marketing agency specializes in helping small businesses and start-ups, offering a wide range of online marketing services, from web design, copywriting, SEO, social media marketing and PPC..    

Looking for a Freelance Copywriter?

So, you’re on the lookout for a hot-shot freelance copywriter with the talent and skills to match? Cough, cough… Err, how about me?! Ok, if for some weird reason you don’t fancy putting my fantastic copywriting skills to the test, here are five simple tips to ensure you don’t end up with a nightmare copywriter… […]

The Benefits of Blogging

It’s been said many times before, but content really is king when it comes to the internet. The fact is, it’s much easier to get a site ranked highly in the search engines if good quality content is constantly being added to it. As a result, more and more people are adding integrated blogs to […]

5 Things Every Sales Letter MUST Have…

As a freelance copywriter, I’m often asked to write sales letters for internet marketers and online business owners, and there are 5 crucial elements that I always make sure are present in every single one of them. And here they are… 1. Testimonials – When buying any kind of product or service online, people like […]

How To Keep Potential Customers on Your Website

When you’re trying to sell any kind of product or service online, getting traffic flowing towards your website is one thing, but keeping them there is another thing entirely! People have short attention spans, particularly when it comes to browsing online, so keeping your visitor’s attention is absolutely paramount if you want to make a […]

4 Tips For Great SEO Copywriting

As a freelance copywriter with a successful website of my own, I am often requested to write SEO (Search Engine Optimized) content for client’s websites – and this requires a good deal more than just well written copy… You could have the most charming, beautifully-written website which carries pocket loads of potential, but what would […]

How to Build Trust Through Clever Copywriting

The arrival of the internet has brought with it a number of positives. However, it’s also created the perfect environment for crooks and scammers to operate in. The anonymity that the internet provides, and the ease in which someone can set up a website and start selling products and services is a huge problem that […]