Author Archives: Nick

SEO copywriting tips – the title tag

Now then, the next piece of SEO copywriting advice I’d like to give you relates to the title tag. This tag is essentially the page title that will appear in the search results. It plays a crucial role in the indexing of your website by the search engines, so it’s vital that you include your […]

Sales letter copywriting tip: Create a back-story!

When it comes to selling anything online, it’s crucial that you’re able to build a positive relationship with your reader, and one of the most effective ways of doing this is to create a relevant back-story. And why is this so important? Well to begin with, stories sell! And that’s because the telling of stories […]

Sales letter copywriting tip: Promote the fear!

When it comes to writing great sales copy, promoting ‘The Fear of Loss’ is a tried and tested technique. It’s an old favourite of the salesman, because it turns undecided shoppers into hungry buyers! Now, when I use the word “fear”, I’m not talking about scaring your readers! What I’m talking about is letting them […]

SEO copywriting tips – optimise your page name/URL

Other than hiring a professional SEO copywriter, one of the first (and easiest) ways to optimise your web pages for the search engines is to include your main keywords in the URL (Uniform Resource Locator). Otherwise known as your website address! For example, if you have a business that repairs digital cameras, your URL should […]

Words to avoid in your website copywriting

In the previous post, I revealed a few “trigger words” that are commonly used in headlines to (how can I put this?), sex ‘em up a bit! So after giving you a series of words you SHOULD use, it would be awfully unkind of me not to reveal the words you SHOULDN’T! The fact is, […]

Using trigger words in your website copywriting

As we’ve discussed on this blog already, the headline on a sales letter can either make or break your product. The most successful headlines will invariably contain certain “Trigger Words” that help elevate the product in the mind of the reader. To help you out when you come to write your own headlines, here is […]

Copywriting and the call to action…

I’m sure you’ve heard the phrase, “if you don’t ask, you don’t get”, right? Well, this has never been more appropriate than when trying to sell a product online. Whether it’s a traditional website or a sales letter, you absolutely must present the prospect with a direct “call to action”, such as filling in a […]

The perfect sales letter…

If you need a sales letter, if no one else can help, and if you can find him, maybe you can hire… err, me. Any need for an A-Team reference here? Not really. It’s just a slightly more colourful way of saying that my brand new website, Red Hot Sales has just launched. My […]

Hiring a freelance copywriter…

Pick me! No, I’m just kidding. Seriously though, pick me 😉 Ok, if you’re looking for a freelance copywriter and for some wacky reason you don’t choose to hire me, then here are five handy tips to ensure you don’t end up with a copywriter from hell… 1. Check for core competency – When researching […]