How To Use Articles To Promote Your Online Business…

My Freelance Copywriter tip: Write articles to promote your online businessWould you like to know how to create compelling promotional articles to promote your online business? Well, stay tuned, because during the next few minutes, I’m going to share with you some great little tips for doing just that…

So let’s get started!

First off, as you may know, one of the most popular methods of driving targeted traffic towards your site is article marketing. The best part? It’s completely free. All you’ve got to do is write an article on the topic of your choice, such as copywriting, SEO or web design, for example, and then submit it to article directories such as EzineArticles, GoArticles, ArticlesBase, ArticleCity and Buzzle, just to name a few.

As their way of saying ‘thanks’ for providing them with a free article, article directories usually allow you to include up to two or three links (either within or at the end of your article) that will lead visitors back to your website. You can also guide readers towards the inner pages of your site, and not necessarily focus only on the home page. These inner pages could be an opt-in form,  sales letter, a survey, etc.

Keep in mind that your article needs to be unique and interesting and offer value to the reader, so they’ll be eager to check out the links you recommend. And don’t worry too much about the length of the article – as long as you meet the minimum required word count, it’s the quality of the content that matters, not how long it is. In fact, if you stick to around 400-500 words, you should be fine. If you go above this, you run the risk of losing the attention of your readers, who might quickly click away from the page. Worse, they’d miss the resource box where you’ve inserted your website links.

This is crucial, because it not only gives you an opportunity to promote yourself, it allows you to improve your search engine ranking by turning your links into keyword-rich anchor text. To give you an example of how this can benefit you, I’m a freelance copywriter with two websites, and I also run a digital marketing agency called Westgate Digital. So at the end of one of my articles, I would write something like this:

“Nick Cobb is a freelance copywriter and also runs his own digital marketing agency. For more information about his services, please click on the one of the links above…”

Great hey?!

Now, when it comes to actually writing the articles, you’ve got two options. You can go down the DIY route and keep the costs down, or you can hire a reliable and affordable copywriter and ask them to produce the content for you. This way, you can save plenty of time, allowing you to concentrate on other aspects of your business.

Just like press releases did in the old days, online articles provide a powerful and cost-effective way of generating an avalanche of super targeted traffic to your website. So I’d suggest that you start writing as soon as you can, or as I said, outsource it to a professional copywriter if you’d rather not write anything yourself. The more articles you write, and the more backlinks you generate, the higher your website will rise in the search engines, and the more customers you’ll ultimately receive!

Happy writing!

Useful Resources:

How to use article directories to promote your website

37 ways to promote your website

9 article directories to help promote your website

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