Let’s face it, if you’ve just set up a brand-new online business, then your ultimate objective is to locate customers and create profits. And the most efficient low-cost way of drawing in potential prospects is to carry out proper on-page optimization for your website, which will allow you to gain a boost in the search engine rankings.
So to help you out, here are five handy strategies that will help you achieve a great Google ranking…
Technique 1 – Start building those links…
Any link that you receive to your site is like a vote in your favour. The person who does this is basically saying, “Hey, I think highly of this web page because it’s got quality content and it’s interesting and relevant to the topic”.
As a result of this “backlink”, Google rewards your website by propelling it up the search results. Simply put, the more incoming links you’ve got for your site, the more weight it receives in the eyes of the search engines. So you’ve got to set aside as much time as you can to increase your number of backlinks.
One way of doing this is to write a bunch of good quality articles that folks in your target market will want to read. If the content is unique, engaging and of a high standard, chances are, other sites will begin linking to it and recommending it to their visitors, resulting in a ton of backlinks and more publicity for your website.
Note: Do not be tempted to pay for backlinks. There are quite a few ‘services’ out there that promise you a certain number of links in exchange for a fee. However, you want to stay away from these providers like the plague, as the backlinks you receive are usually of a spammy nature. These types of poor quality “paid” links will only have a negative impact on your link building campaign, so it makes sense to steer clear of them and instead focus on building your backlinks organically.
Technique 2 – Put your ethical white hat on…
The number of websites offering a wide range of search engine optimization services has risen over the past few years, as more emphasis is placed on the need to rank highly in the major search engines. Due to fierce competition that exists in the industry, some shady providers implement ‘black hat’ SEO strategies in order to snag clients. This includes tactics like keyword stuffing, employing link farms, cloaking and concealing keyword-rich phrases in an article.
Now, while this may produce some quick results, it will not be beneficial in the long-term. In fact, there’s every chance that the search engines will push your site further down the search results or permanently de-list it from their index altogether.
So if you want your website to capture the top spots in Google, ensure that you spend time on white hat link building tactics, such as writing high quality blog posts and articles, and then link back to your website using your main keywords. If you need any help with this, then you can always hire an experienced SEO copywriter to do it for you.
Technique 3 – Humans Vs Spiders!
Since SEO tends to focus heavily on the importance of keywords, many folks often write their website copy with only the search engine spiders in mind, which often leads to keyword stuffing. This is the concept of repeating your keywords as often as possible in your content, with the hope of getting it ranked highly for relevant keyword terms.
However, this is the biggest mistake you can make when it comes to search engine optimization. If the information on your site is stuffed full of keywords, then it won’t read particularly well, and consequently won’t do the job of selling your product or service to prospective customers. This is obviously counter-productive, when the main reason for having a website in the first place is to promote your offer, convert readers and generate sales.
This is why it’s a smart idea to engage the services of a skilled copywriter as they will be able to combine white hat SEO principles with compelling, persuasive and attention-grabbing copy.
Technique 4 - Original and unique is the way to go
When creating articles and blog posts for your site, you want to ensure that they are unique, original and interesting. Despite all the hype about backlinks, keyword placement and meta data, crafting original and intensely readable content is still the most effective tactic for ranking well in the search engines. Neither visitors to your site nor the search engine spiders like to see stale, spammy, outdated content.
Furthermore, never use existing content on a new website. Some folks out there tend to cut and paste their articles across several sites to cut down on time and cost. However, duplicate content does not go unpunished by the search engines, and you will probably be penalized once they get wind of this. So always stick to writing unique and original content for each of your sites.
Technique 5 – Be fully committed!
Getting your site into the Top 10 of Google is certainly no walk in the park. In fact, it’s a continuous process that you must commit to if you’re serious about ranking highly.
Backlinks need to be steadily built up over time, with blog posts, articles and press releases being churned out on a regular basis to promote and publicize the site. You will also want to monitor and track the progress of your main web pages, so that you can determine the amount of backlinking that needs to be done to push your site up the rankings.
An honest, ethical and well executed SEO campaign will ultimately result in higher positions in search results, more traffic and greater profits for you.
Nick Cobb – Website Copywriter